In March 2023, Georgia had the honor to be an official host at ITB Berlin, thus impressing exhibition visitors with generosity and flair when it came to welcoming guests at its stand and organizing an opening concert and the grand reception for 3000 people. For the first time in ITB Berlin history, Georgia was in the world's tourism stage spotlight and hosted exhibitors under a catchy and honest motto: "Infinite Hospitality."
Occupying a central position in Hub27, all eyes were on the Georgian pavilion, where expo visitors were invited to taste Georgia's delicious traditional foods and wines. The stand was centered around a circular core where chefs served local delicacies, including goat cheese and Georgian dumplings known as Khinkali, accompanied by various Georgian wines. At the same time, Georgian artisans showcased their talents with workshops taking place throughout the three-day event. The exciting program included culinary master classes, silk painting, clay painting, stained glass painting, and a calligraphy master class.
Concierge Tbilisi used this unique opportunity to present its key products like Unique Experiences in Georgia, Innovative and Interactive services when planning events and tours, and business event management.
The company founding team had fruitful B2B meetings with the representatives of key target markets like India, Saudi Arabia, Qatar, Kuwait, UAE, and Jordan.
Concierge Tbilisi invited potential partners to sell Georgia as a new destination for travel experiences and unique tours in Georgia that are highly tailored to individual and group needs. With Concierge Tbilisi, travelers coming to Georgia embrace the diversity of Georgian culture, traditions, cuisine, and hospitality; at the same time, business delegations get familiar with the investment climate and have strategic meetings planned with key players of the state and private sector.
ITB Berlin gave Concierge Tbilisi one more chance to promote its new product, the Nightlife Concierge. With Tbilisi being called a small Berlin in the sense of vibrant and extravagant nightlife and diverse electronic music places, nightlife concierge is gaining popularity among international travelers, and Concierge Tbilisi is the first one to offer highly sophisticated service, giving travelers access to prime underground clubs, closed parties, and exclusive networking.
Based on a successful representation and positive feedback from partners, Concierge Tbilisi's managing partner will promote the Georgian tourism sector at ITB Mumbai through April 26-28, 2023.