VEON LAUNCH

Client: Vimpelcom | Industry: Communications | Location: Spacehall, Tbilisi, Georgia | Attendees: 1000 Millennials | Date: October 5, 2017

Portfolio

get in touch

VEON phone application extravagant launch at the underground club with an invited headliner DJ. Using creative installations resembling the main elements of VEON corporate branding the space hall was converted into an attractive location for 1000 guests. Concierge Tbilisi portrayed the main message of VEON being for free, extravagant and courageous people.

SERVICES PROVIDED

Venue Identification & Decoration
Famous Electronic Music Artist Darrick May Selection & Invitation
Futuristic Installations at The Location
Special Drink Menu for the Guests
Guest List Management
Establishing Strategic Partnerships for VEON Launch
Mapping Design and Projection
Special Collaboration with SITUATIONIST

Vimpelcom wanted to impress the invited guests with the new VEON application in a very extravagant and different atmosphere. Client opted for an underground, electronic music event, which did not feature many promotional elements of the brand, however the minimalistic decorations would still drive people’s attention to VEON.

We knew to win this project we needed to come up with an event idea which was edgy and memorable. ConcierGE Tbilisi offered client a unique venue in one of the most popular underground clubs in Tbilisi Spacehall. We suggested inviting a popular artist Derrick May who totally impressed the audience.