Forbes Georgia 30 Under 30 Hybrid event

Concierge Tbilisi became Forbes Georgia 30 Under 30 Award exclusive implementing partner and started the award event transformation process from a physical happening into a hybrid event, joining actual TV studio and online experience. Forbes Georgia aimed to increase the reach of the award in its social media channels and upgrade its image with the help of Concierge Tbilisi marketing and event professionals.

FAQ

Can Concierge Tbilisi provide a marketing or media support for the event?

We have in house media and marketing professionals who closely cooperate with the client to deliver most optimal media and marketing plans, responding to their needs. Concierge Tbilisi’s one of the biggest advantages is also a prominent knowledge of social media promotion mechanisms.
What Kind of virtual events do you offer and what is the format?

We offer 2D and 3D virtual events depending on the event type, since our partner platforms have the capacity to host B2B forums, Expositions, major conferences, product launch events etc. For a better online experience, we offer our clients so called hybrid events, combining online and offline elements.
Can you assist clients with the event content?

Concierge Tbilisi has developed an all-inclusive service, since virtual events are a new thing for most of the companies, we advise on the best content as well as develop scripts, marketing materials and all video footage needed for a seamless online happening.
How long does it take to plan a virtual event?

The timeline heavily depends on the type of the event and pre-event marketing services client requires, however on average the preparation period is 1-3 months depending on the complexity of works. For instance, if Concierge Tbilisi does complete branding, video production, B2B planning and etc, the preparatory works may take 2.5-3 months.

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Challenges:
- Selection of the best matching online event tool, for the perfect combination of offline and online interaction
- Producing branding and content materials for the event
- Face-to-Face coaching of all 30Under30 nominees, preparation for the live online event
- Combining online and offline elements in an interactive virtual event
Solution:

Since Concierge Tbilisi became Forbes Georgia 30under30 Award exclusive implementing partner and started the award event transformation process from a physical happening into a hybrid event, joining actual TV studio and online experience, we dedicated a team over the 10 professionals including managers, moderators, designers, Virtual award ceremony coordinators and etc. to. Ensure delivery of best results expected by client.

Marketing team of Concierge Tbilisi worked closely with the Forbes Georgia to tailor their existing branding to the virtual platform, produce and incorporate all offline elements of the actual TV studio into the online experience.

CT team also communicated with award respected Jury and Under 30 nominees to ensured their participation was comfortable and useful.
Results:
- Creation of the Forbes 30Under30 hybrid event concept
- Selection of the best matching online event tool, for the perfect combination of offline and online interaction
- Planning pre and post event social media
- campaigns and the respective content
- Photo and video production for Forbes 30under30 nominees, copywriting and online promotion
- Provision of hybrid event audio and visual support